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the US, EU and Australia

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Product labeling regulations in the US, EU and Australia

Posted: June 19, 2015

by Fredrik Grönkvist

The product label is as important as any other aspect of the product. Product
labeling requirements are part of most product safety standards and legal
directives in Europe, United States and Australia. Neglecting labeling
regulations can result in your products being refused entry by the customs
authorities, or subject to a forced recall.

But that’s not all. Getting your label right when buying from Chinese
suppliers is not always that simple. Few Chinese suppliers are aware of how a
label shall be designed, and what information it shall contain, in order to
ensure compliance. But that’s not all.. In this article we introduce you to
labeling regulations in the US, EU and Australia – and explain what you need to
know when designing it.

Designing your product label

Before I get started with national product labeling requirements, I want to
say a few things about the design process itself. Chinese manufacturers are
accustomed to manufacture products according to the buyer’s product
specifications. If you leave something out, they’ll fill in the gap for you.

Never rely on your supplier to design a product label for you. The vast
majority simply have no clue about national labeling requirements in other
countries. Below follows a list of the information you shall provide your
supplier with:

Layout and text

Font

Pantone colors

Images

Dimensions

Print or sticker position

Label material

Getting this material “confirmed” by your supplier through email is not
enough. Refer to all relevant files in the Sales Agreement, and get a photocopy of the product label
signed and stamped by the supplier before production begins.

Labeling Requirements in United States

There are no Federal labeling regulations that apply to all products.
Instead, product labeling requirements are part of various product safety
directives – that in turn apply in different ways to different products. But it
doesn’t end there. Some states also have their own labeling regulations in
place. Sounds complicated? It is! Below follows a summary of the factors that
decide how your product shall be labeled in the United States:

Federal Regulations

State Regulations

Type of product

Applicable product safety standard / act

While many Federal Agencies often refer to the “manufacturer” on their
websites, this only applies to domestic manufactures in the USA – not to foreign
manufacturers. When a product is manufactured overseas, the importer is always
responsible for ensuring that a product is labeled in compliance with the
relevant regulations. This responsibility cannot be shifted to a foreign
manufacturer – even if they are to blame.

Tracking Label for Children’s Products (CPSC)

Food Products (FDA)

Medical Device (FDA)

Cosmetics (FDA)

Textile, Apparel, Footwear and Travel Goods
(OTEXA)

However, thousands of products don’t fall into a category that is regulated
by specific labeling requirements. Still, that doesn’t mean they are exempt from
any form of labeling regulation. This is what the CPSC states:

“The Federal Hazardous Substances Act (FHSA) requires precautionary
labeling on the immediate container of hazardous household products to help
consumers safely store and use those products and to give them information about
immediate first aid steps to take if an accident happens.”

The FHSA labeling requirements apply to essentially all products that fall
under any of the following statements:

If your product can cause injury or illness when it’s swallowed or
absorbed through the skin

If your product is a strong sensitizer

If your product is “extremely flammable”, “flammable”, and
“combustible”

Click here for more guidelines and information about FHSA
product labeling requirements.

Labeling Requirements in European Union

The basics of product labeling also applies in the European Union. It’s your
responsibility to ensure that any product imported by your company is labeled
according to the relevant regulation. The major difference, however, is that the
EU has implemented a lot more product specific regulations. This makes it quite
a lot easier to determine how a certain product shall be labeled. Currently,
there are specific marks and labeling requirements in place for the following
products:

Textiles

Cosmetics

Dangerous Substances

Electrical & Electronic Equipment

Household Appliances

Footwear

Tires

Wood packaging

Toys

All products imported to the European Union are also subject to product
certification requirements. These certification directives also include their
own product labeling requirements.
CE Mark

If your product is regulated by one or more CE directives, you must attach the CE mark to
your product, or its packing. In other words, you need to get the CE mark
printed somewhere, in compliance with the following guidelines:

The marking shall consist of the initials “CE” in the standard form

The marking shall be at least 5 millimeters (unless a specific CE
directive allows smaller marking)

The marking shall be affixed to product manuals

If printing the mark on the product is not practical, the mark shall be
assigned to the packing

However, the labeling requirements are not limited to the CE mark itself.
Additional information about the item, importer, contact information and country
of origin is also required on the product label.
RoHS Labeling

Starting in 2013, RoHS is part of the CE directive. Therefore, products that
are CE marked shall also be compliant with RoHS. No separate RoHS marking
is required. As a matter of fact, that was not even the case when RoHS was a
separate directive.
WEEE Labeling

The WEEE (Waste Electrical and Electronic Equipment) directive applies to a
wide range of electrical products and appliances. The WEEE
directive requires the seller to print the WEEE mark symbol on the
product.
REACH Labeling

Hazardous substances, and mixtures containing such substances, are subject to
CLP
(Classification, Labeling and Packaging) regulations. So far, this only
applies to cosmetics and chemicals, not to consumer products. Considering the
number of substances regulated by the REACH directive, it would be quite hard to
fit them all on a product label.

However, if a product contains more than 0.1% of a REACH regulated chemical,
the importer is required to inform the customer about safe usage. What this
really means varies between different products.

Labeling Requirements in Australia

Many products imported to Australia are required to comply with certain product safety
standards. These regulations also cover labeling requirements. As of today,
the following products are regulated by one or more product safety
standards:
Toys & Children’s products

Toys for children to and including 3 years, Toys and finger paints containing
lead or other substances, Toys containing magnets, Inflatable toys, Projectile
toys, Prams and strollers, Nightwear for children, Cots, Bunk beds, Balloon
blowing kits, Baby walkers, Baby dummies, Baby bath aids, Aquatic
toys.
Sports & Outdoor

Soccer goals, Portable swimming pools, Exercise cycles, Basketball rings and
backboards, Treadmills.
Textiles & Accessories

Sunglasses, Luggage straps, Clothing & Textiles (Care
labeling).
Vehicles, accessories, parts & tools

Vehicle ramps, Recovery straps for vehicles, MC helmets, Jacks, Bicycle
helmets, Bicycles (pedal bicycles), Motor Vehicles (Child
restraints).
Home & Furniture

Bean bags, Blinds, curtains and window fittings.
Other

Hot water bottles, Fire extinguishers, Cosmetics, Disposable cigarette
lighters.

Penalties for Noncompliance

Product labeling is serious business. Failing to comply may result in a
forced recall or having your products refused entry by the customs. While
relabeling is often allowed allowed, assuming the products are compliant with
the relevant regulations, it’s a time consuming and expensive process. Get it
right from the beginning and you’ll save yourself a lot of time and money.

Need a helping hand? When you order a Starting Package, right here on
Chinaimportal.com, we confim applicable labeling requirements for your product.
Click here to find out more.

Fredrik
Grönkvist is the co-founder of ScandinAsian Enterprise in Shanghai. Since 2010,
he and his team have helped hundreds of companies worldwide, primarily in the EU
and US, to develop and manufacture products in China. He is also the main
contributor on http://www.chinaimportal.com/, a
leading knowledge base for small- to medium-sized enterprises importing from
Asia. For further questions, you can contact him on www.chinaimportal.com/contact-us/.

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